Adoption Factors and Moderating Effects of Age and Gender That Influence the Intention to Use a Non-Directive Reflective Coaching Chatbot

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dc.contributor.authorTerblanche, Nickyen_ZA
dc.contributor.authorKidd, Martinen_ZA
dc.date.accessioned2024-03-12T10:16:35Z
dc.date.available2024-03-12T10:16:35Z
dc.date.issued2022-06en_ZA
dc.descriptionThe original publication is available at: https://journals.sagepub.comen_ZA
dc.description.abstractChatbots are increasingly applied in various contexts including helping professions, such as organizational and life coaching. Coaching facilitates individual wellness, behavioral change, and goal attainment in a reflective, non-directive manner, and is considered one of the fastest-growing professions. The use of knowledge imparting service chatbots have been studied; however, the application of chatbots in coaching has received scant research attention, raising the question about which factors and moderating effects play a role in the adoption of reflective, non-directive coaching chatbots. In this study, we applied a modified Unified Theory of the Acceptance and Use of Technology (UTAUT) model to determine factors and moderating effects of age and gender that influence the adoption of a goal-attainment coaching chatbot. Partial least squares structural equation modeling (PLS-SEM) was used for the analysis of a cross-sectional UTAUT survey (nā€‰=ā€‰226). Performance expectancy, social influence, and facilitating conditions had significant roles as direct determinants of intent to use the coaching chatbot. Gender moderated performance expectancy and age showed a moderation tendency on effort expectancy. This study on non-directive, reflective chatbots in the organizational, and life coaching domains contributes to our understanding of how to design chatbots aimed at helping people find their own answers.en_ZA
dc.description.urihttps://journals.sagepub.com/doi/epub/10.1177/21582440221096136en_ZA
dc.description.versionPublisherā€™s versionen_ZA
dc.format.extent16 pagesen_ZA
dc.identifier.citationTerblanche, N. Martin, K. 2022. Adoption Factors and Moderating Effects of Age and Gender That Influence the Intention to Use a Non-Directive Reflective Coaching Chatbot. SAGE Open 12(2):16 pages. doi.10.1177/21582440221096136en_ZA
dc.identifier.doi10.1177/21582440221096136en_ZA
dc.identifier.issn2158-2440 (print)en_ZA
dc.identifier.issn2158-2440 (online)en_ZA
dc.identifier.orcid0000-0002-6796-6008en_ZA
dc.identifier.urihttps://scholar.sun.ac.za/handle/10019.1/129514
dc.language.isoen
dc.publisherSAGE Publicationsen_ZA
dc.rights.holderAuthors retain copyrighten_ZA
dc.titleAdoption Factors and Moderating Effects of Age and Gender That Influence the Intention to Use a Non-Directive Reflective Coaching Chatboten_ZA
dc.typeArticleen_ZA
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