Adoption factors and moderating effects of age and gender that influence the intention to use a non-directive reflective coaching chatbot
dc.contributor.author | Terblanche, Nicky | en_ZA |
dc.contributor.author | Kidd, Martin | en_ZA |
dc.date.accessioned | 2024-03-12T10:16:35Z | |
dc.date.available | 2024-03-12T10:16:35Z | |
dc.date.issued | 2022-06 | en_ZA |
dc.description | The original publication is available at: https://journals.sagepub.com | en_ZA |
dc.description.abstract | Chatbots are increasingly applied in various contexts including helping professions, such as organizational and life coaching. Coaching facilitates individual wellness, behavioral change, and goal attainment in a reflective, non-directive manner, and is considered one of the fastest-growing professions. The use of knowledge imparting service chatbots have been studied; however, the application of chatbots in coaching has received scant research attention, raising the question about which factors and moderating effects play a role in the adoption of reflective, non-directive coaching chatbots. In this study, we applied a modified Unified Theory of the Acceptance and Use of Technology (UTAUT) model to determine factors and moderating effects of age and gender that influence the adoption of a goal-attainment coaching chatbot. Partial least squares structural equation modeling (PLS-SEM) was used for the analysis of a cross-sectional UTAUT survey (nā=ā226). Performance expectancy, social influence, and facilitating conditions had significant roles as direct determinants of intent to use the coaching chatbot. Gender moderated performance expectancy and age showed a moderation tendency on effort expectancy. This study on non-directive, reflective chatbots in the organizational, and life coaching domains contributes to our understanding of how to design chatbots aimed at helping people find their own answers. | en_ZA |
dc.description.uri | https://journals.sagepub.com/doi/epub/10.1177/21582440221096136 | en_ZA |
dc.description.version | Publisherās version | en_ZA |
dc.format.extent | 16 pages : illustrations | en_ZA |
dc.identifier.citation | Terblanche, N. Martin, K. 2022. Adoption Factors and Moderating Effects of Age and Gender That Influence the Intention to Use a Non-Directive Reflective Coaching Chatbot. SAGE Open 12(2):16 pages. doi.10.1177/21582440221096136 | en_ZA |
dc.identifier.doi | 10.1177/21582440221096136 | en_ZA |
dc.identifier.issn | 2158-2440 (print) | en_ZA |
dc.identifier.issn | 2158-2440 (online) | en_ZA |
dc.identifier.orcid | 0000-0002-6796-6008 | en_ZA |
dc.identifier.uri | https://scholar.sun.ac.za/handle/10019.1/129514 | |
dc.language.iso | en_ZA | en_ZA |
dc.publisher | SAGE Publications | en_ZA |
dc.rights.holder | Authors retain copyright | en_ZA |
dc.subject.lcsh | Expert systems (Computer science) | en_ZA |
dc.subject.lcsh | Natural language processing (Computer science) | en_ZA |
dc.subject.lcsh | Artificial Intelligence | en_ZA |
dc.subject.lcsh | Employees -- Training of -- Computer-assisted instruction | en_ZA |
dc.title | Adoption factors and moderating effects of age and gender that influence the intention to use a non-directive reflective coaching chatbot | en_ZA |
dc.type | Article | en_ZA |