A study of consumer attitudes towards mail order catalogue marketing

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dc.contributor.authorPentz, Christian Donald
dc.contributor.otherStellenbosch University. Faculty of . Dept. of .
dc.date.accessioned2012-08-27T11:36:51Z
dc.date.available2012-08-27T11:36:51Z
dc.date.issued1996
dc.descriptionThesis (M. Com.) -- University of Stellenbosch, 1996.
dc.descriptionOne copy microfiche.
dc.descriptionFull text to be digitised and attached to bibliographic record.
dc.format.extent157 p.
dc.identifier.urihttp://hdl.handle.net/10019.1/55004
dc.language.isoen_ZA
dc.publisherStellenbosch : Stellenbosch University
dc.rights.holderStellenbosch University
dc.subjectConsumers -- South Africa -- Attitudes
dc.subjectMail-order business -- South Africa -- Public opinion
dc.subjectDissertations -- Business management
dc.titleA study of consumer attitudes towards mail order catalogue marketing
dc.typeThesis
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