A study of consumer attitudes towards mail order catalogue marketing
Date
1996
Authors
Pentz, Christian Donald
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (M. Com.) -- University of Stellenbosch, 1996.
One copy microfiche.
Full text to be digitised and attached to bibliographic record.
One copy microfiche.
Full text to be digitised and attached to bibliographic record.
Keywords
Consumers -- South Africa -- Attitudes, Mail-order business -- South Africa -- Public opinion, Dissertations -- Business management