Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste

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dc.contributor.advisorDe Stadler, L. G.
dc.contributor.authorEvenhuis, Nanette
dc.contributor.otherStellenbosch University. Faculty of Arts & Social Sciences . Dept. of Information Science.en_ZA
dc.date.accessioned2012-08-27T11:33:20Z
dc.date.available2012-08-27T11:33:20Z
dc.date.issued2005-03
dc.descriptionThesis (MPhil)--Stellenbosch University, 2005.en_ZA
dc.description.abstractENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive attitude towards a certain company, for the pure reason that the marketing campaign had the Olympic games as theme. I looked into this interesting phenomenon!en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek advertensies, om hul produkte meer markbaar te maak. Talle Suid-Afrikaners word oorreed/aangespoor en as't ware geflous om iets te koop often gunste van 'n sekere maatskappy te wees slegs omdat sy/haar bemarking reg is. Ek doen ondersoek hierin en kyk na die interessante aspek van 'n bekende sportbyeenkoms (soos die Olimpiese Spele) in advertensietekste.af_ZA
dc.format.extent1 v. (various pagings) : ill.
dc.identifier.urihttp://hdl.handle.net/10019.1/50288
dc.language.isoaf_ZAaf_ZA
dc.publisherStellenbosch : Stellenbosch Universityen_ZA
dc.rights.holderStellenbosch Universityen_ZA
dc.subjectAdvertisingen_ZA
dc.subjectAdvertising -- Psychological aspectsen_ZA
dc.subjectAdvertising -- Social aspectsen_ZA
dc.subjectDissertations -- Document designen_ZA
dc.subjectTheses -- Document designen_ZA
dc.titleBekende gebeurtenisse as oorredingsmeganismes in advertensieteksteaf_ZA
dc.typeThesisen_ZA
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