Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste
Date
2005-03
Authors
Evenhuis, Nanette
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many
advertisements by companies to sell their products. Many South Africans are
motivated through effective marketing to buy a certain product or have a positive
attitude towards a certain company, for the pure reason that the marketing campaign
had the Olympic games as theme. I looked into this interesting phenomenon!
AFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek advertensies, om hul produkte meer markbaar te maak. Talle Suid-Afrikaners word oorreed/aangespoor en as't ware geflous om iets te koop often gunste van 'n sekere maatskappy te wees slegs omdat sy/haar bemarking reg is. Ek doen ondersoek hierin en kyk na die interessante aspek van 'n bekende sportbyeenkoms (soos die Olimpiese Spele) in advertensietekste.
AFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek advertensies, om hul produkte meer markbaar te maak. Talle Suid-Afrikaners word oorreed/aangespoor en as't ware geflous om iets te koop often gunste van 'n sekere maatskappy te wees slegs omdat sy/haar bemarking reg is. Ek doen ondersoek hierin en kyk na die interessante aspek van 'n bekende sportbyeenkoms (soos die Olimpiese Spele) in advertensietekste.
Description
Thesis (MPhil)--Stellenbosch University, 2005.
Keywords
Advertising, Advertising -- Psychological aspects, Advertising -- Social aspects, Dissertations -- Document design, Theses -- Document design