2010 October - USB Leaders' Lab Magazine
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- ItemBrand-building : a telling story(Stellenbosch : University of Stellenbosch Business School, 2010) Van Loggerenberg, Marthinus; Herbst, FrikkieWhy word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.
- ItemSavings culture for the black middle class in South Africa(Stellenbosch : University of Stellenbosch Business School, 2010) Cronje, Mark; Roux, Andre
- ItemOptimising fruit production choices(Stellenbosch : University of Stellenbosch Business School, 2010) Steenkamp, Matthys; Gevers, WimMathematical modelling techniques show that choosing the right cultivar mix for deciduous fruit production units can drastically improve profitability.
- ItemFurther research(Stellenbosch : University of Stellenbosch Business School, 2010)The place of marketing in business - Frikkie Herbst. Enlarging the economic cake - Wolfgang Thomas. Aligning IS with business strategy - Martin Butler. Societal sensitivity in the future workplace - Dr Babita Mathur-Helm.
- Item13 Ways to turn people on(Stellenbosch : University of Stellenbosch Business School, 2010) Swart, Marinda; Louw, Johan