Department of Information Science

Permanent URI for this community

https://scholar.sun.ac.za/handle/10019.1/51

Browse

Browsing Department of Information Science by Subject "Advertising -- Psychological aspects"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste
    (Stellenbosch : Stellenbosch University, 2005-03) Evenhuis, Nanette; De Stadler, L. G.; Stellenbosch University. Faculty of Arts & Social Sciences . Dept. of Information Science.
    ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive attitude towards a certain company, for the pure reason that the marketing campaign had the Olympic games as theme. I looked into this interesting phenomenon!