Collection B

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Die korporatiewe identiteit van die Munisipaliteit Stellenbosch
(Stellenbosch : Stellenbosch University, 1997) Botha, Dawid Christo; Uys, F. M.; Stellenbosch University. Faculty of Economic and Management Sciences. School of Public Leadership.
As a starting point for the investigation reported, the different definitions of public relations - the context in which corporate identity programmes are managed - were investigated as well as the cyclical nature of the public relations process, the position of public relations in local government and the relationship between public relations, corporate image and corporate identity.