Masters Degrees (Business Management)

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Enhancing the competitive advantage of the South African cultivated abalone industry
(Stellenbosch : Stellenbosch University, 2004-03) Gerber, Werner Hugo; Karaan, A. S. M.; Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Business Management.
ENGLISH ABSTRACT: The pnmary alm of this study was to investigate the national competitive advantage of the South African abalone industry. A further aim was therefore to investigate the environment, in which the South-African abalone industry operates. Secondary aims included presenting a detailed description of the roleplayers in the South African abalone industry, and considering whether the South African abalone industry can be made more competitive and, if so, how this can be achieved. The achievement of these aims required a framework to establish which data is necessary for the task. The framework selected involved a combination of Porter's Five Forces analysis and Diamond Model. The study suggests that South African abalone firms should promote South African abalone more actively, invest more funds in human resources, and that the industry's faith in government needs to be restored, which can be achieved by improving the services offered by public institutions like the South African Bureau of Standards (SABS), the Department of Trade and Industry (DTI) and Marine and Coastal Management (M&CM).