Masters Degrees (African Languages)
Permanent URI for this collection
Browse
Browsing Masters Degrees (African Languages) by Author "Dantile, Julius Jabavu Thami"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
- ItemUhlalutyo lwee-akhawunti zopolitiko emzantsi Afrika(Stellenbosch : Stellenbosch University, 2003-12) Dantile, Julius Jabavu Thami; Du Plessis, J. A.; Dlali, M.; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of African Languages.ENGLISH ABSTRACT: This study examines the effectiveness and inducement of political rhetoric in South African context. Political discourse has become more significant in South Africa since the sanction of a democratic political dispensation. This study is motivated by the events occurred as from 1998, which demand accounts from those implicated. Comments and reactions pertaining to events such as the Pan Africanist Congress (PAC)- led land grabbing in BredeII, near Kempton Park, Gauteng; the Youth Day incident -16 June 2001; the ongoing tug-of-war between the ANC and its ally, Congress of South African Trade Unions (Cosatu) over strategic government policies; and Tony Yengeni's advertised refutation of getting kickbacks from the 'Arms Deal', have been the main focus of this study. These accounts have made it possible to apply Benoit's (1995) integrated image restoration strategies theory, which he developed from a variety of theories developed to understanding why certain utterances are made in certain contexts. The fundamental approach to developing Benoit's integrated theory originates from a constant interest by linguists and communication theorists in particular, and social psychologists in general, to understanding the dynamics of politeness in social context. Chapter 2 of this study presents a theoretical background to the development of politeness theory. Chapter 3 summarises the development of integrated image restoration strategies theory in public and social contexts. Chapter 4 deals with the application of Benoit's integrated image restoration strategies theory through the critical analysis of the abovementioned accounts from a weekly Internet publication, ANC Today, vol 1, no: 1, 2001, which serve as a platform for the ANC to counteract the pervasiveness of political scandal in South African politics. Tony Yengeni's newspaper advertisement was of great interest as it was the first independent and personally paid public statement by a South African politician since the new democratic dispensation. Through the critical analysis of these accounts, it has been found that South African politicians do make public statements implementing defensive and persuasive strategies in order to protect or restore their images.