Masters Degrees (Information Science)

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Browsing Masters Degrees (Information Science) by browse.metadata.advisor "De Stadler, L. G."

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    Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste
    (Stellenbosch : Stellenbosch University, 2005-03) Evenhuis, Nanette; De Stadler, L. G.; Stellenbosch University. Faculty of Arts & Social Sciences . Dept. of Information Science.
    ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive attitude towards a certain company, for the pure reason that the marketing campaign had the Olympic games as theme. I looked into this interesting phenomenon!