South African risk behaviour archetypes in the domain of discretionary investments
Date
2022-04
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
ENGLISH SUMMARY : More recent models of decision making under conditions of risk have built on Cumulative Prospect Theory. They propose that, in addition to the framing of choices, individuals' recent experiences
of investments can lead to them making investment switching decisions that could potentially harm
their chances of reaching their desired investment returns. A dynamic model of risk preferences is
key to explaining investor behaviour during evolving market conditions. This study partitions
investors into homogenous groups by using the medoids clustering algorithm based on the dimensions
highlighted by this body of theory. This provides evidence to support this dynamic perspective on
risk-based decision- making behaviour and demonstrates the viability of this method for segmenting
investors from an advice, marketing and communications perspective. This should be of value to
financial advice and investment management practitioners.
AFRIKAANSE OPSOMMING : Geen opsomming beskikbaar.
AFRIKAANSE OPSOMMING : Geen opsomming beskikbaar.
Description
Thesis (MCom)--Stellenbosch University, 2022.
Keywords
Decision making -- Psychological aspects -- South Africa, Discretionary trusts -- Decision making -- South Africa, Stockholders -- Attitudes -- Psychological aspects -- South Africa, Portfolio management -- Risk factors -- South Africa, Cumulative Prospect Theory, UCTD