A study of two customer retention measures: The American Customer Satisfaction Index and the Conversion Model

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dc.contributor.authorTerblanche NS
dc.contributor.authorHofmeyr JH
dc.date.accessioned2012-08-10T10:07:12Z
dc.date.available2012-08-10T10:07:12Z
dc.date.issued2005
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.identifier.urihttp://hdl.handle.net/10019.1/37011
dc.titleA study of two customer retention measures: The American Customer Satisfaction Index and the Conversion Model
dc.typeProceedings International
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