The Karoo Meat of Origin certification scheme : a silver bullet?

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dc.contributor.authorVan der Merwe, Melissaen_ZA
dc.contributor.authorKirsten, Johann F.en_ZA
dc.contributor.authorTrienekens, Jacques H.en_ZA
dc.date.accessioned2019-10-01T10:31:50Z
dc.date.available2019-10-01T10:31:50Z
dc.date.issued2018
dc.descriptionCITATION: Van Der Merwe, M., Kirsten, J. F. & Trienekens, J. H. 2018. The Karoo Meat of Origin certification scheme : a silver bullet?. International Food and Agribusiness Management Review, 21(5):655-668, doi:10.22434/IFAMR2016.0106.
dc.descriptionThe original publication is available at https://www.wageningenacademic.com
dc.description.abstractThe Karoo Meat of Origin certification scheme is the first certification scheme established to differentiate and protect a region of origin meat product in South Africa. Although this scheme has come a long way in protecting the value embedded in the name ‘Karoo’, many challenges and loopholes for non-compliance still exist. These challenges include opportunistic behaviour on the farmers’ side regarding the vulnerable free range claim as well as inconsistent supply and mismatched objectives of supply chain stakeholders. Because of these challenges the niche product has not yet come to its own. The purpose of this case study is threefold. Firstly, to understand the notion of Karoo Lamb as a geographical indication, and the subsequent establishment of the Karoo Meat of Origin certification scheme. Secondly, to identify and understand both the institutional and supply chain challenges that Karoo Lamb is faced with. Thirdly, to guide the certification scheme to evaluate their modus operandi for better regulation. Ultimately, the managerial decisions are expected to come full circle; if the certification scheme is better-managed consumers may be willing to pay higher premiums which might, in turn, convince farmers to become part of this prestigious certification scheme.en_ZA
dc.description.urihttps://www.wageningenacademic.com/doi/10.22434/IFAMR2016.0106
dc.description.versionPublisher's version
dc.format.extent14 pages ; illustrations
dc.identifier.citationVan Der Merwe, M., Kirsten, J. F. & Trienekens, J. H. 2018. The Karoo Meat of Origin certification scheme : a silver bullet?. International Food and Agribusiness Management Review, 21(5):655-668, doi:10.22434/IFAMR2016.0106
dc.identifier.issn1559-2448 (online)
dc.identifier.issn1096-7508 (print)
dc.identifier.otherdoi:10.22434/IFAMR2016.0106
dc.identifier.urihttp://hdl.handle.net/10019.1/106550
dc.language.isoen_ZAen_ZA
dc.publisherWageningen Academic Publishers
dc.rights.holderAuthors retain copyright
dc.subjectDifferentiated lamben_ZA
dc.subjectLamb (Meat) -- Karoo -- Certificationen_ZA
dc.subjectProduct differentiationen_ZA
dc.subjectKaroo Meat of Origin Certification Schemeen_ZA
dc.titleThe Karoo Meat of Origin certification scheme : a silver bullet?en_ZA
dc.typeArticleen_ZA
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