A study of the antecedents of purchase intent at the Endler Concert Series

Boonzaaier, K.

A study of the antecedents of purchase intent at the Endler Concert Series

dc.contributor.advisor	Roosenschoon, H.	en_ZA
dc.contributor.advisor	Schonken, P. A.	en_ZA
dc.contributor.advisor	Theron, E.	en_ZA
dc.contributor.author	Boonzaaier, K.	en_ZA
dc.contributor.other	Stellenbosch University. Faculty of Arts and Social Science. Dept. of Music.	en_ZA
dc.date.accessioned	2018-02-23T11:29:53Z
dc.date.accessioned	2018-04-09T06:57:16Z
dc.date.available	2018-02-23T11:29:53Z
dc.date.available	2018-04-09T06:57:16Z
dc.date.issued	2018-03
dc.description	Thesis (MMus)-- Stellenbosch University, 2018.	en_ZA
dc.description.abstract	ENGLISH ABSTRACT: Globally, the performing arts industry, and in particular the classical music performing arts industry, is challenged to maintain and grow audience attendance. The Endler Concert Series, a classical music performance platform situated within the domain of Stellenbosch University, is no exception. Within this context, consumer research is a powerful tool with which to engage with existing and potential audience members, and understanding purchase intent is a key component of managing relationship marketing. However, no study into purchase intent has ocurred within the Endler Concert Series; following on this, therefore, five antecedents of purchase intent (awareness, communication, satisfaction, trust, and value) are tested within the Endler Concert Series by means of a questionnaire, after which the findings are evaluated and discussed.	en_ZA
dc.description.abstract	AFRIKAANSE OPSOMMING: Wêreldwyd word die uitvoerende kunste, en verál die klassieke musiekindustrie, gekonfronteer met die uitdaging om gehore te bou en te behou. Die Endler-Konsertreeks, ‘n klassieke musiekuitvoering-platform wat gesitueer is in die Universiteit Stellenbosch, is geen uitsondering nie. Binne hierdie konteks kan verbruikersnavorsings toegepas word om op produktiewe maniere met bestaande en potensiële gehoorlede om te gaan, en koopintensie vorm ‘n belangrike komponent hiervan. Binne die Endler-Konsertreeks is geen studie oor koopintensie vantevore onderneem nie, maar in hierdie tesis word vyf antesedente van koopintensie getoets deur middel van vraelyste, waarna bevindinge geëvalueer en bespreek word.	af_ZA
dc.format.extent	60 pages : illustrations, policy, audio, statitics
dc.identifier.uri	http://hdl.handle.net/10019.1/103454
dc.language.iso	en_ZA	en_ZA
dc.publisher	Stellenbosch : Stellenbosch University	en_ZA
dc.rights.holder	Stellenbosch University	en_ZA
dc.subject	UCTD	en_ZA
dc.subject.lcsh	Consumers -- Research	en_ZA
dc.subject.lcsh	Concerts	en_ZA
dc.subject.lcsh	Music trade -- South Africa
dc.title	A study of the antecedents of purchase intent at the Endler Concert Series	en_ZA
dc.type	Thesis	en_ZA