Marketing products with wildlife : how to make it benefit conservation

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dc.contributor.authorBraczkowski, Alexanderen_ZA
dc.contributor.authorAllan, James R.en_ZA
dc.contributor.authorJones, Kendall R.en_ZA
dc.contributor.authorNatali, Meganneen_ZA
dc.contributor.authorBiggs, Duanen_ZA
dc.contributor.authorMaron, Martineen_ZA
dc.contributor.editorMcShea, William J.en_ZA
dc.date.accessioned2022-01-03T06:33:11Z
dc.date.available2022-01-03T06:33:11Z
dc.date.issued2021-06-22
dc.descriptionCITATION: Braczkowski, A. et al. 2021. Marketing products with wildlife : how to make it benefit conservation. Frontiers in Conservation Science, 2:649686, doi:10.3389/fcosc.2021.649686.en_ZA
dc.descriptionThe original publication is available at https://www.frontiersin.orgen_ZA
dc.description.abstractA key obstacle to wildlife conservation is a scarcity of funding. A recent paper [Courchamp, F., Jaric, I., Albert, C., Meinard, Y., Ripple, W. J., and Chapron, G. (2018). The paradoxical extinction of the most charismatic animals. PLoS Biol. 16:e2003997. doi: 10.1371/journal.pbio.2003997] illustrates how for-profit businesses’ widespread use of threatened wildlife imagery could create complacency in the public about their conservation. A wildlife imagery royalty, whereby businesses that use threatened wildlife in their marketing pay a small percentage of their sales to the conservation of those species could be revolutionary for conservation funding. However, businesses are not currently compelled to support the protection of the species espoused in their products. We build upon the arguments presented by recent publications [Good, C., Burnham, D., and Macdonald, D. W. (2017). A cultural conscience for conservation. Animals 7:52. doi: 10.3390/ani7070052; Courchamp, F., Jaric, I., Albert, C., Meinard, Y., Ripple, W. J., and Chapron, G. (2018). The paradoxical extinction of the most charismatic animals. PLoS Biol. 16:e2003997. doi: 10.1371/journal.pbio.2003997] to explore limitations and a number of key pathways that may help bring a wildlife imagery royalty to fruition.en_ZA
dc.description.versionPublisher's versionen_ZA
dc.format.extent10 pages : illustrations, mapsen_ZA
dc.identifier.citationBraczkowski, A. et al. 2021. Marketing products with wildlife : how to make it benefit conservation. Frontiers in Conservation Science, 2:649686, doi:10.3389/fcosc.2021.649686.en_ZA
dc.identifier.issn2673-611X (online)
dc.identifier.otherdoi:10.3389/fcosc.2021.649686
dc.identifier.urihttp://hdl.handle.net/10019.1/124024
dc.language.isoen_ZAen_ZA
dc.publisherFrontiersen_ZA
dc.rights.holderAuthors retain copyrighten_ZA
dc.subjectWildlife conservationen_ZA
dc.subjectConservation fundingen_ZA
dc.subjectWildlife imagery royaltiesen_ZA
dc.subjectWildlife marketingen_ZA
dc.titleMarketing products with wildlife : how to make it benefit conservationen_ZA
dc.typeArticleen_ZA
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