Sweet temptations : how does reading a fotonovela about diabetes affect Dutch adults with different levels of literacy?
Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge
Abstract
ENGLISH ABSTRACT: Recent studies suggest that health-related fotonovelas—booklets that portray a dramatic story using photographs and captions—may be effective health communication tools, especially for readers with a low level of literacy. In this experiment, effects on knowledge and behavioral intentions were assessed of a fotonovela originally developed for a Latin-American audience. Dutch readers from a low literacy group (N = 89) and a high literacy group (N = 113) were randomly assigned to one of three conditions: a fotonovela condition (all captions translated into Dutch), a traditional brochure condition (also in Dutch), and a control condition. On knowledge about diabetes, participants in the fotonovela condition outperformed participants in both other conditions. This finding was consistent across literacy levels. On behavioral intentions, however, readers of the fotonovela did not score significantly higher than participants in the other conditions. We also evaluated hypotheses proposed in the Entertainment Overcoming Resistance Model (EORM; Moyer-Gusé, 2008) on the possible mechanisms underlying persuasion through narratives. No support was found for the mechanisms proposed in the EORM. The outcomes of this study suggest that a fotonovela may be a valuable health education format for adults with varying levels of literacy, even if it was developed for a target group with a different cultural background.
Description
CITATION: Van ’T Jagt, R. K., et al. 2019. Sweet temptations : how does reading a fotonovela about diabetes affect Dutch adults with different levels of literacy?.
Health Communication, 33(3):284-290, doi:10.1080/10410236.2016.1258617.
The original publication is available at https://www.tandfonline.com
The original publication is available at https://www.tandfonline.com
Keywords
Diabetes, Health communication, Health literacy, Literacy -- Dutchmen (Dutch people), Fotonovelas -- Diabetes
Citation
Van ’T Jagt, R. K., et al. 2019. Sweet temptations : how does reading a fotonovela about diabetes affect Dutch adults with different levels of literacy?.
Health Communication, 33(3):284-290, doi:10.1080/10410236.2016.1258617