Shared mental models as a cultural phenomenon : fact or fiction? Using the card-sorting method to investigate the shared mental models of web users
Date
2006-03
Authors
Vorster, Lize
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : University of Stellenbosch
Abstract
ENGLISH ABSTRACT: In this study, the mental models of the target audience of the FACT web site (official
Stellenbosch University HIV/Aids web site) were investigated and compared with the
structure of the web site (representing the mental model of the expert). The target
audience were divided into six groups representing three different race groups (white,
coloured and black) and the two sexes (male and female).
Description
Assignment (MPhil (Afrikaans and Dutch))--University of Stellenbosch, 2006.
Keywords
Dissertations -- Document design, Information seeking behaviour, Mental models, Web site structure, Theses -- Document design, Assignments -- Document design