Browsing by Author "Sadiki, Masindi Francina"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Persuasion in compliance-gaining messages in Tshivenda drama texts : A communication theoretic approach to interpersonal interactions
    (Stellenbosch : Stellenbosch University, 2017-12) Sadiki, Masindi Francina; Dlali, Mawande; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of African languages.
    ENGLISH ABSTRACT: The purpose of the study was to explore compliance-gaining messages during interpersonal interactions that garner persuasion by critically analysing discourses excerpts from selected Tshivenḓa drama texts. Although the focus of the study was on discourses extracted from drama texts, analysis of one example from prose texts from literature in the same decade was included to capture the relative linguistic features that fit the theoretical perspective employed. Motivation for the choice of this research study was on grounds of the thematic properties of several drama and prose works which give evidence on how communication with goal attainment intentions occur in Tshivenḓa social-cultural life. The primary considerations in the selection of these texts were exemplification of persuasion communication in the respective texts whereby a range and variation in language-related socio-cultural values and norms can be identified from traditional to more modern society. However, readers and prospective researchers could observe that the study demonstrates interpersonal interaction and the choice of influence messages of participants involved in communication. It reflects how rational conditions dictate compliance or resistance by characters through dialogues in the form of verbal and nonverbal expressions during various discourses. Since the study was focusing on how persuaders and persuadees use linguistic resources, it became evident that human beings are created with the capacity to interact through language which is part of the social structure that defines communities, for, during influence interactions, elements of persuasion are consciously or unconsciously threaded from one individual to the other through compliance-seeking efforts embroiled with social appropriateness to save positive face. Literature reviewed dwelt upon great minds of respective proponents of persuasion in compliance-gaining messages, to name but a few: Dillard (1990, 2004, 2008); Cody, Canary and Smith (1994); Wilson (1997, 2002, 2009, 2010); Schrader and Dillard (1998); O’Keefe (2002); Heller (2004); Koerner and Floyd (2009); Polomares (2009, 2011); Hess and Cofelt (2012); whose arguments were based on theories of persuasion especially the Goal-Plan-Action (GPA) which this research focused upon. The design and methodology adopted for the study is discourse-textual analysis coupled with the mixed method (qualitative-quantitative) which employed purposive sampling that involved an in depth random selection of Tshivenḓa drama and prose texts, as well as cluster sampling whereby sampling of drama and prose texts are clustered in terms of their periods of publication reflecting the thematic properties of the time. Data analysis and interpretation involved identification of compliance-seeking messages excerpts that display the general interpersonal influence goals types namely: primary and secondary goals from all selected drama and prose texts over 1960-2009 in terms of the GPA model in persuasive message production stipulations. The discursive features of messages were examined and analysed following their influence attempts plans scrutinising tactics, strategies and persuasive appeals of message sources generated for compliance-gaining. The study also included analysis of the cognitive compliance-resistance strategies during goal detection, formulation of constraints and obstacles to compliance, including topic-avoidance message features by the goal targets during interpersonal influence attempts. It finally, presented interaction goal categories occurring in Tshivenḓa drama and prose texts from the discourses elaborating on issues of social importance addressed during goal pursuit episodes as thematic properties that propelled persuasive communication in the study. The study attested that the GPA theory applications may be employed to a range and variation in language-related socio-cultural values and norms identified from traditional to more modern society through persuasive communication evolving throughout successive generations.
  • No Thumbnail Available
    Item
    The infinitive in Venda
    (Stellenbosch : Stellenbosch University, 1992) Sadiki, Masindi Francina; Stellenbosch University. Faculty of . Dept. of .