Browsing by Author "Roux, Louis"

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    Nihil moralia: culture industries in the 21st Century
    (Stellenbosch : Stellenbosch University, 2015-12) Roux, Louis; Green, Louise; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of English.
    ENGLISH ABSTRACT: Utilising the works of Theodor W. Adorno (especially Minima Moralia (1951)) and other Critical Theorists, this dissertation examines and critiques contemporary cultural products, in search of cultural alternatives to the capital-driven ideologies and mythologies of the ‘global village’. Through an exploration of everything from animal abuse in Pokémon to cell phone advertisements and African e-waste dumping sites, to social media and the growing political alienation/radicalisation of the youth, Nihil Moralia seeks to show that the most deeply reprehensible ideas of our society are the ones that are the most profligate, and perhaps the most deeply held. This wide-ranging yet deeply interconnected critique is made possible by the use of Adorno’s aphoristic style and form, most clearly seen in Minima Moralia. With the deep and apparently irreversible entrenchment of free market capitalism, with the ecological crisis looming large, and with workers suffering more than ever, I believe it is time to reinvestigate the questions that Adorno put to his contemporaries about culture, industry, progress and ethics, and to ask them again. I hope to illuminate – in some ways, negatively – some of our contemporary moral/ethical predicaments, and suggest that if we have any hope of surviving the century, we have to become a radically different society.