Browsing by Author "Rathando, Mpho Given"

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    Representation of official languages on South African Broadcasting Corporation (SABC) television: A study of selected Tshivenda programmes
    (Stellenbosch : Stellenbosch University, 2022-12) Rathando, Mpho Given; Botma, Gawie; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism.
    ENGLISH ABSTRACT: The South African Broadcasting Corporation (SABC) is the official public broadcaster in South Africa. Part of its responsibilities, informed by the public broadcasting service model (PBS), is to cater for all South Africans in their different languages. The Independent Communication Authority of South Africa (ICASA, 2000), is the statutory body responsible for regulating the distribution of the official languages on SABC’s public broadcasting service based on a“ language quota” stipulation in the corporation’s broadcasting licenses. With Tshivenda being one of the 11 official languages, this study sought to investigate how it is represented on SABC2 television. The social responsibility theory was used to underpin this study recognizing its emphasis on the importance of the media to serve its audiences indiscriminately including language use. This is a qualitative research project which used focus group discussions and semi-structured interviews to gather data from participants who were selected using non-probability sampling method in Limpopo and the SABC2 management respectively. For document analysis, the SABC editorial policy, which draws qualitative elements; and the SABC2 programming schedules which have quantitative elements were used. The number of programmes broadcast in Tshivenda in a period under study is counted. The study found that SABC2 does not represent the South African official languages equally leading to audiences to call for better programming.