Browsing by Author "O'Kennedy, Karien"

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    Wine scientists and winemakers as two communities: bridging the gap through boundary-spanning activities
    (Stellenbosch : Stellenbosch University, 2022-12) O'Kennedy, Karien; Boshoff, Nelius; Stellenbosch University. Faculty of Arts and Social Sciences. Centre for Research on Evaluation, Science and Technology (CREST)
    ENGLISH ABSTRACT: It is believed that investments in academic research and development have contributed to new world wine-producing countries entering the international wine markets, traditionally dominated by European countries such as France, Italy and Spain. This has increased the competition for “shelf space” in supermarkets and restaurants. Wine industries that want to maintain and grow sales need to innovate to remain competitive. South Africa exports approximately half of the wine it produces. The industry’s sustainability is strongly dependent on healthy domestic and export sales. Academic knowledge production and effective knowledge transfer assist practitioners with making informed decisions to avoid mistakes and innovate. The South African wine industry comprises an extensive knowledge network with many actors, including researchers, practitioners and intermediaries. An adequate knowledge creation and dissemination system must be maintained for the industry to be competitive internationally, especially against the country’s political past. This study investigated the knowledge-related interactions between oenology researchers from the Department of Viticulture and Oenology, Stellenbosch University and South African winemakers. The role of intermediaries in the knowledge network was also explored. Researchers and practitioners have been described as two communities operating in different worlds, speaking different languages, and having different evaluation systems. For effective knowledge transfer, both communities need to be cognisant of each other’s worlds, and effective boundary-spanning activities must be in place. In this study, the world of academic researchers, in general, was demonstrated through a literature study that focused on knowledge production in the context of application and scientific communication. This was to sketch the background on which the empirical study of the Stellenbosch University oenology researchers was based. A documentary analysis of Stellenbosch University provided the background of the university’s population of oenology researchers (11 in total) who were subsequently interviewed. Results from the empirical study showed that most of the oenology researchers have received industry funding in the past or did so at the time of the interviews, either from Winetech (the South African wine industry research funding body) or international suppliers of oenological products. Most researchers described their research as containing excellence and relevance elements to satisfy academic evaluation systems and industry funders’ needs for applicability. Most researchers indicated their willingness to communicate with the industry; some do so more than others, despite specific individual and organisational constraints. The world of winemakers was sketched through a literature study component and an overview of the South African wine industry. This provided the background for the online survey of winemakers (124 responses) and the 20 winemaker interviews. The results indicated that winemakers use a variety of knowledge sources. They prefer social and experiential learning to factual learning. Their preferred knowledge sources are peers, suppliers of oenological products and services and the internet. Results also showed that the intermediary Winetech and oenological suppliers play crucial roles in creating awareness of new research and innovations. The study concludes by providing recommendations to the Department of Viticulture and Oenology, Winetech and South African winemakers on improving their boundary-spanning activities. The study contributes to the academic engagement and knowledge transfer literature mostly focused on academia. Studies jointly investigating academics, practitioners, and intermediaries are very scarce. Finally, the study also identified research needs for future studies.