Browsing by Author "Marais, Anel"

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    Assessing corporate social responsibility in terms of its impact on sustainable community development : Anglo American PLC programmes as case study
    (Stellenbosch : University of Stellenbosch, 2010-03) Marais, Anel; Bekker, S. B.; University of Stellenbosch. Faculty of Arts and Social Sciences. Dept. of Sociology and Social Anthropology.
    ENGLISH ABSTRACT: Mining industries significantly influence the societies within which they operate. They have been responsible for causing a wide range of negative environmental and social impacts at local, regional and global levels. Disruption of river flows, degradation of land and forest resources, negative impacts on the livelihoods of local communities near mines and disturbance of traditional lifestyles of indigenous people are some examples. Historically, the mining industry has taken a ‘devil may care’ attitude toward the impacts of its operations, inter alia by operating in areas without social legitimacy, by causing local devastation, and by leaving when an area has been exhausted of its economically valuable resources. Cost benefit language has often been used to justify damage caused in one place by arguing that it is outweighed by overall financial benefits. In recent years however the global mining industry has started to address its social and environmental responsibilities, visible in current debates about social and environmental sustainability. As a result, various mining companies have launched corporate social responsibility (CSR) programmes that tend to focus on local community initiatives as their impact in economic, social and environmental terms, they believe, is felt most at local level. Yet the question remains, can CSR on its own make a substantial contribution to local sustainable community development? The World Business Council for Sustainable Development (WBCSD) defined CSR as “…the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large...” (WBCSD, 2003). Despite this clear definition, there is still great diversity within the mining sector in perceptions of what CSR constitutes and what its key tenets should be. Without a consistent definition or understanding of CSR and sustainable community development, planned efforts and programmes will do little to contribute to the overall improvement and well-being of the intended beneficiaries. The research focuses on defining sustainable community development and how it relates CSR. It identifies three characteristics of sustainable community development and uses these to assess the CSR programmes of Anglo American Plc, as case study company, to determine whether the company’s programmes have the potential to contribute to the sustainability of the communities associated with its operations. The research results in three main conclusions drawn from the case study – in a phrase that CSR is able under certain conditions to contribute positively to community sustainability. The conclusion also offers a few suggestions regarding ways companies can increase the contribution their CSR programmes make to local sustainable development.