Browsing by Author "Joubert, Catherina Magdelena (Marina)"

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    Factors influencing the public communication behaviour of publicly visible scientists in South Africa
    (Stellenbosch : Stellenbosch University, 2018-03) Joubert, Catherina Magdelena (Marina); Weingart, Peter; Mouton, Johann; Stellenbosch University. Faculty of Arts and Social Sciences. Centre for Research on Evaluation, Science and Technology.
    ENGLISH SUMMARY: Given the policy intention of the South African government to encourage and support public science engagement, this study set out to identify and understand the factors that influence scientists’ behaviours as far as public communication about their work is concerned. Based on an extensive literature review and interviews with 30 publicly visible scientists, a complex blend of factors that influence scientists’ participation in public science communication were identified and explored. Important factors included field of research, career stage, age, gender, personality and population group, as well as scientists’ attitudes towards communication platforms and the public. Furthermore, this study yielded new insight into the influence of the historical, bio-geographical, cultural and socio-political contexts on scientists’ engagement with public audiences, while also highlighting how their communication behaviour is shaped by institutional environments and national contexts. The population group to which the individual scientists belong emerged as an important factor in terms of scientists’ perceived ability to connect with multi-cultural and multi-lingual audiences in South Africa. In light of changes in the norms that govern scientists’ behaviour, and contradictory policies that scientists may encounter, the conflicted and contested nature of public science communication was highlighted, along with scientists’ resulting ambivalence about their own participation in these activities. The current study shows that visible scientists in South Africa are mostly keen to engage with public audiences, and that they are typically motivated towards public engagement by a blend of intrinsic and extrinsic rewards. Time constraints and a lack of institutional support, incentives and recognition remain key barriers which limit scientists’ participation in public communication of science. Earlier findings that visible scientists are typically highly productive leaders in the science community were validated, thereby challenging the perception that public science communication carries a stigma and is too time-intensive to accommodate in the career of a serious scientist. Based on the findings in this study, it is recommended that policymakers who seek to stimulate quality and/or quantity of public science engagement, need to focus on the contextual factors, i.e. the policies and support structures in the institutions where scientists work. Further policy implications that are outlined include the value of mobilising black scientists as role models and enabling visible scientists to act as communication mentors, as well as the need to ensure responsible use of social media and ethical science PR practices in public communication of science.