Masters Degrees (Faculty of Science (former Departments))

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Browsing Masters Degrees (Faculty of Science (former Departments)) by Author "Le Roux, Anneri"

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    Ondersoek na moontlikhede vir entrepreneuriese ontwikkeling in 'n landelike toerisme-area
    (Stellenbosch : Stellenbosch University, 2003-03) Le Roux, Anneri; Botha, M. J.; Van der Merwe, M. E.; Stellenbosch University. Faculty of Science. Dept. of Consumer Science.
    ENGLISH ABSTRACT: Poverty and unemployment are currently serious socio-economic problems in South Africa. One way of dealing with this problem is entrepreneurial development. Growth in the tourism sector, specifically in rural tourism, has increased substantially in South Africa in the last decade. Facilities, services and products offered by entrepreneurs are part of the South African tourism industry. This trend created a need for information concerning tourists' needs regarding products and services. The primary aim of this study was thus to investigate the needs of tourists regarding products and services which can lead to entrepreneurial development in a rural tourism setting. A literature review has been undertaken to provide an in-depth report concerning the literature that forms the theoretical basis for this study. Definition of relevant terms, the link between tourism and recreation and the positive and negative impacts of tourism were discussed. Rural tourism and sustainable tourism development were discussed next, followed by literature regarding the tourist, his/her shopping behavior and the importance of crafts. Employment generation, entrepreneurship, entrepreneurial development in tourism, entrepreneurial training and the link between entrepreneurship and crafts were also discussed. The geographical demarcation of the study was the rural town of Darling on the South African West Coast and the 15 km radius surrounding the town. This region is a popular tourist destination. Despite this, unemployment is still a serious problem. A situation analysis of the available facilities in Darling was done to determine which products, services and attractions the relevant businesses and artists of the area offer to tourists. The data analysis of the information that was gathered through document analysis and structured interviews showed that the area is popular with nature as well as culture lovers. To be able to determine the needs and compile a profile of the average tourist that visits a rural town like Darling. Tourists were approached to serve as respondents for the study. A sample was taken and the respondents completed self-administered questionnaires. Frequency and contingency tables were constructed to compile a tourist profile and to identify the needs of tourists visiting a rural region like Darling. On account of this data, shortcomings were identified between that which Darling offers and the needs of tourists. Recommendations were made concerning ways to address these shortcomings in a manner that can/may facilitate entrepreneurial development and at the same time use the existing facilities in Darling. The conclusions suggest that the businesses and artists involved in this study contribute towards tourism and to a certain extent satisfy tourists' needs. Respondents indicated, inter alia, a need for products that are unique to the area. In light of the fact that a typical "Darling product" was not identified in the situation analysis, this was found to be a particularly severe shortcoming. Recommendations were made to address the identified shortcomings by way of training programmes aimed at facilitating entrepreneurial development in Darling.