Department of History

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Browsing Department of History by Author "Beukes, Wynand"

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    Sanlam-amptenare uit die volk gebore om die volk te dien?
    (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2018) Beukes, Wynand; Ehlers, Anton; Verhoef, Grietjie
    Die Suid-Afrikaanse lewensversekeringsmaatskappy Sanlam het in 1918 die lewenslig aanskou te midde van verskeie verweefde ekonomiese, politieke en maatskaplike faktore wat meegewerk het om ’n taamlik stewige stigtingstydperk vir die jong maatskappy te verseker. Op politieke gebied was die stigting aan die opwelling van Afrikanernasionalisme gekoppel (Koen 1986:60- 68; Le Roux 1953:128; Scannell 1968:11). Dié nasionalisme het gepaardgegaan met die stigting van die Nasionale Party (NP) in 1914. Die volksgevoel het ontstaan uit die benarde maatskaplike posisie waarin talle Afrikaners hulle ná die Anglo-Boereoorlog bevind het. Afrikanerleiers het besef dat opheffing slegs moontlik was indien Afrikaners ook ’n aandeel in die sakewêreld verwerf. Dié wete, tesame met die sukses van die Helpmekaarbeweging en die gaping in die bestaande versekeringsbedryf in Suid-Afrika vir ’n lewensversekeringsmaatskappy veral gemik op Afrikaners, het regstreeks tot die stigting van Sanlam gelei. Die maatskappy was hoofsaaklik aanvanklik op die Afrikanermark gemik, maar het uit die staanspoor die hele Suid-Afrikaanse mark bedien. Dit het sakesin gemaak – ’n suksesvolle onderneming in die Suid-Afrikaanse mark wat sy besigheidsfokus direk mik op ’n segment van die samelewing wat grotendeels buite die versekeringsmark gestaan het, en wat terselfdertyd kon bydra tot Afrikaneropheffing. Die vraag wat in hierdie artikel beantwoord word, is in hoeverre dié voorafvermelde konteks en ook veral die Sanlam-slagspreuk “Uit die volk gebore om die volk te dien” in die aanstelling van die eerste amptenare weerspieël is. Het die maatskappy net op wit Afrikaanssprekende NP-ondersteuners staatgemaak om op dreef te kom? Was daar dus genoeg sakekundigheid in eie geledere om dié nuwe Afrikaner-wa deur die eerste drif te kry?
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    Van Afrikanerkultuur tot korporatief : die geskiedenis van Sanlam se hoofkantoor-personeelkorps 1918 – 2008
    (Stellenbosch : Stellenbosch University, 2017-12) Beukes, Wynand; Verhoef, G.; Ehlers, Anton; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of History.
    ENGLISH ABSTRACT: The South African company Sanlam was founded in 1918 as a direct result of the growth of Afrikaner nationalism. An objective with the establishment of Sanlam as a life insurance company was the settlement of Afrikaners in the South African economy and thereby their economic upliftment. From the beginning, the company was known principally as an Afrikaans institution focussing on Afrikaner interests. The company was aiming at the settling of itself as a South African establishment rendering a service to the entire South African community. The building-blocks of Afrikaner nationalism – the Afrikaans language, the uplifting of Afrikaners, the accentuation of their history and Christian Protestantism – were openly allowed to flourish in the company. Black people were staff members from the start, but were directly affected later by legislation and views of segregation and apartheid, a system dividing South Africans on a racial basis especially after the National Party (NP) rose to office in 1948. Separate accommodation, recreational and dining facilities were established in the company. The white staff members’ organisational culture was intensely affected by elements of industrial paternalism, under which housing and organised culture and sport, among other things, were provided by the company. This form of paternalism created an ideal environment for the development of loyalty to the company, conveyed by the expression “Sanlam spirit”. This company alliance was not sufficient enough to detach staff members from non-ideological exogenous events. They witnessed technological development from the typewriter to the most modern computer applications and experienced the preferences and disapprovals for clothing and the smoking habit, for instance. The position of women in the company was also directly influenced by external factors. In tandem with the rest of the world, they were marginalised too. In the seventies, the tables started turning for them. In the same decade, political developments began to influence staff members intensively. They became part of the militarisation of the South African white community against the increasing rise of militant black nationalism. Political reforms led to the crumbling of the building-blocks of Afrikaner nationalism. The transition in South Africa from a white minority government to a black majority government under the African National Congress (ANC) in 1994 affected the staff profoundly. The company had to transform to meet the political demands of the new government. It was compelled to appoint more black staff members. Simultaneously, the company was forced to reconstruct to keep up with economic changes. Sanlam changed from a mutual life office to a corporative financial services institution. In 2008, nine decades after its establishment, it was transformed into a true new South African company when black staff members emerged as the majority for the first time. The continuous changes during 90 years were a reflection of exogenous events in the Afrikaner community in particular and in South Africa and the rest of the world in general. This all influenced the establishment and settlement of and the changes to the company’s organisational culture.