Research Articles (Centre for Chinese Studies)

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Browsing Research Articles (Centre for Chinese Studies) by Author "Kim, Yejoo"

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    A Chinese company’s investment strategy in South Africa: the case of Hisense
    (Gesellschaft fur Erdkunde zu Berlin, 2016) Kim, Yejoo
    Hisense, a Chinese home appliance manufacturer, entered South Africa’s TV market in 1996 and the company has since expanded its operations. Now Hisense is one of the major players in the TV market in South Africa. The company’s success can be measured through a mix of the four P’s of marketing: price, product, promotion and place (distribution). The successful combination of strategies helped Hisense penetrate South Africa’s TV market and acquire a growing market share. As a result, Hisense has contributed to export-led economic growth, technology transfer and job creation, among other development-related benefits to the host country. However, at the same time Hisense has faced challenges including problems with labour relations, e.g. poor working conditions and violations of minimum wage regulations. Most of these problems are recurring issues. This shows that overcoming these challenges is not an easy task for Chinese investors operating in South Africa or elsewhere in Africa, and questions remain regarding whether Chinese investment can contribute to fostering Africa’s industrialisation as well as China’s soft power.
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    South Korea’s changing political environment and the impact on its Africa policy
    (Stellenbosch University, Centre for Chinese Studies, 2016) Kim, Yejoo
    While political and economic self-interest retains its primacy in South Korea’s foreign policy towards Africa, recent domestic constraints have negatively affected its Africa policy. This article sheds light on the subtle differences between Roh and Lee’s stances towards Africa on the one hand and that of Park on the other hand; whilst further looking at the origin of those differences by examining the political environment of the current administration. The deterioration of inter-Korean relations has led to South Korea’s returning to a foreign policy in which security is primary. Simultaneously, resource diplomacy has faced growing criticism from the public and has lost its legitimacy as a basis for engagement with the continent. These two processes have had an impact on the re-orientation of South Korea’s foreign policy towards Africa. Africa has, again, been placed at the periphery of South Korea’s foreign policy.