(Stellenbosch : Stellenbosch University, 1995-02) Blacklaws, Dean; Leibold, M.; Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Business Management.
ENGLISH ABSTRACT: The environment, and environmental issues, are set to increase in prominence as increasing pressure is placed on the earth's natural resources and ecosystems. As general awareness for the environment grows, companies are finding that not only are their products being examined for environmental friendliness but also the processes by which these products are made. Furthermore, companies are recognising that environmental stewardship is not only a business responsibility but a marketing growth opportunity.