Masters Degrees (Information Science)

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Browsing Masters Degrees (Information Science) by browse.metadata.advisor "Cornelissen, L. A."

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    Cognitive structural accuracy
    (Stellenbosch : Stellenbosch University, 2019-04) Frenz, Vincent; Cornelissen, L. A.; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Information Science. Socio-Informatics.
    ENGLISH SUMMARY : An understanding of how individuals view their social network and the implications thereof is a prominent theme in social network analysis. An individual is considered to have an accurate cognition about their social network when their perception of the relations between other actors in the social network is similar to the actual relations in the social network. Current social network accuracy measures are limited to measuring similarity between specific actors in the social network, however, it is plausible that individuals perceive their social network in terms of higher-order network structures. This research project addresses this gap in social network cognitive accuracy measures by proposing three network structural accuracy measures for determining an individual’s structural accuracy. The three structural accuracy measures were demonstrated on four social networks of two small entrepreneurial firms and compared to interpersonal accuracy. The triadic accuracy measures only showed substantial difference with regards to interpersonal accuracy in two of the four social networks. The inconclusive comparison for the two other networks may have been due to the limited number of social networks investigated. The triadic accuracy measures present the opportunity for future research to revisit previous examinations of the effects of cognitive accuracy in social networks. Further research is needed to determine how well the triadic accuracy measures provide a distinct approach to measuring structural accuracy.