Department of Visual Arts

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Browsing Department of Visual Arts by browse.metadata.advisor "Dill, Dieter"

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    Creativity and the design process
    (Stellenbosch : Stellenbosch University, 1993-02) De Beer, Christiaan Thomas Johannes; Honey, victor; Dill, Dieter; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Visual Arts.
    ENGLISH SUMMARY: In order to examine the role of creativity in the design process, design was defined as creative problem-solving. Problem-solving was defined using a model of Koberg and Bagnall (1974). They divided the problem-solving process into various stages. These stages being acceptance, analysis, definition, ideation, ( selection, implementation and evaluation. Creativity was defined regarding the levels of creativity, as proposed by Taylor (1968), and regarding the nature of the product as discussed by several authors. The emphasis being on the creative product being original and appropriate. Some of the factors that are considered to affect creativity were examined. These factors being blocks, chance, the need to explore and relevant skills i.e. practical and intellectual. In looking at intellectual skills the difference between convergent and divergent thinking was examined. The importance of di vergent thinking was stressed. The various phases that the creative process passes through was then defined. The phases defined were interest, preparation, incubation, illumination, and verification. I then discussed the link between creativity and problem-solving as I see it. My practical work was discussed in two ways. Firstly a documentation regarding the development of the oval shaped jewellery that I've made, followed by an analysis of a journal (diary) that I'd kept, recording my creati ve problem-sol ving process. This process was analysed using the models of problem-solving and creativity as discussed previously. The conclusion arrived at stressed the importance of divergent thinking in creative problem-solving. It was also noted how difficult it was to separate the different phases of the creative and the problem-solving processes.