Masters Degrees (Business Management)

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Browsing Masters Degrees (Business Management) by browse.metadata.advisor "Du Toit, M. A."

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    Die implementering van 'n sosiaal verantwoordelike ekologiese strategie deur genoteerde Suid-Afrikaanse maatskappye
    (Stellenbosch : Stellenbosch University, 2000-03) Greeff, Josua Petrus; Du Toit, M. A.; Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Business Management.
    ENGLISH ABSTRACT: One of the biggest problems facing businesses in the future will be the conservation of the environment. The purpose of this study is to determine how a company can implement a socially responsible ecological strategy successfully, and more specific the companies listed on the Johannesburg Stock Exchange. The study consists of two sections, namely an in-depth theoretical literature study into the implementation of a socially responsible ecological strategy and secondly an empirical study on the implementation of such a strategy. The focus is on the different stages in the strategic implementation process, namely the formulation and planning phases, the implementation phase and the exercising of control over the implementation process. An attempt is made to bring the strategy implementation process into relation with the implementation of a socially responsible ecological strategy which will ensure the successful implementation of the strategy. Aspects surrounding the environmental issues were also integrated in this study, namely green activism in South Africa, current legislation and the influence of the green consumer on the welfare of companies. The results indicated that almost two thirds (66,67 %) of the companies in this study are following a socially responsible ecological strategy. These companies who do follow a socially responsible ecological strategy are also more strategic orientated than companies who do not follow a socially responsible ecological strategy. Companies are well aware of the influence that the green consumer can have on their businesses, but green activism has not yet gathered momentum in South Africa to put companies under pressure ensuring to follow a socially responsible ecological strategy.