Doctoral Degrees (Journalism)

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Browsing Doctoral Degrees (Journalism) by browse.metadata.advisor "Claassen, George"

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    From lab to fork? Press coverage and public (mis)perception of crop biotechnology in Uganda
    (Stellenbosch : Stellenbosch University, 2018-12) Lukanda, Nathanael Ivan; Claassen, George; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism.
    ENGLISH ABSTRACT: This study explores the structure of the controversy surrounding genetically modified organisms (GMOs) in Uganda. It focuses on how two local newspapers, the New Vision and the Daily Monitor, cover the subject, and on the public perception regarding a contested science (biotechnology), promoted and de-campaigned in the same pages simultaneously. The aim was to establish the different ways in which media coverage of biotechnology influences public perception of its products, especially crop (food) GMOs, in Uganda. It draws on the sciencein- society model, the public sphere and the media logic theoretical framework as a lens for understanding Uganda’s case in this global debate. The study used content analysis, a face-toface survey and in-depth interviews to obtain data and analyse Uganda’s intricate situation in terms of having GMOs on the market in the absence of an enabling law to commercialise what is in the country’s laboratories (labs). The key findings indicate that the coverage and perception of GMOs are shaped by the contours of capitalism, mistrust in government institutions and outright misinformation, all tied to personal and societal beliefs. The controversy is laced with discrimination, noticeable in the sharp-tongued accusations and counter-accusations. The debate has been described as a “distortion”, “deception”, “complexity”, “confrontation”, “murky” and an “opportunistic interaction”. In the two newspapers analysed for the purposes of this study, biotechnology was largely covered by freelancers, who were caught between evidence-based science reporting and providing a voice to all stakeholders on a subject newspaper editors consider peripheral in the light of audience and advertiser flight. Biotechnology is politicised to make it sellable. Legislation dominates the fault-finding elitist debate, driven mostly by events in other countries. Men are six times more likely to be used as sources in stories on biotechnology, but women’s chances of being quoted more than triple when they are quoted in the same story with men. Experts have limited impact as both scientists, and non-(pseudo) scientists are major sources of information on biotechnology, a mark of weakened cultural authority of science in the post-expert age. Biotechnology is a controversial subject in the newsroom and in society. Newspapers are part of the chain link for creating awareness, educating, sustaining debate and generating an ‘issues culture’. The scientist-journalists’ relationship determines how biotechnology is covered. Ethics, health, patents, contamination, sustainability and bioterrorism are risk concerns. Biotechnology remains a fulcrum for scientific, cultural, political and economic arguments. The debate on GMOs is also a clash of traditions between conservationists and their pro-GMO opponents. The youth are more likely to oppose GMOs in a debate from which farmers are hardly represented. There is stigmatisation of information sources, and yet a change in source of information and increase in knowledge are more likely to have a negative impact on individuals’ perceptions of the risks of GMOs. Public desire for face-to-face engagements with scientists is increasing, even though scientists’ technical opinions seem to be an inconveniencing luxury in the polarised debate. This study births an economic-media bicycle-chain model to tentatively explain the key issues in the debate. The study recommends the use of training in science communication to jump-start public engagement with biotechnology and other science subjects by inspiring academic involvement, increasing scientists’ branding, promoting scientific culture and stimulating public participation. The use of edutainment images/visuals in science communication could enhance discussions and weave science into the fabric of citizens’ day-to-day life as a form of accountability to the taxpayers who fund research. In addition, communicators should use traditional and digital media to harvest ideas to organise content, report about and engage with experts and their audience on new styles of storytelling that can be adopted to pave the way for dialogue on biotechnology and other science-related topics. Further, the study recommends the integration of a BrainLab in science institutions’ curriculum to equip future researchers with the creative communication skills to engage the media, policymakers and the public, as researchers get credit for mentoring their students in such outreaches; researchers can also get input in such forums through crowdsourcing and feedback for feedforward in future research. Such an approach is expected to promote team science communication and prevent science from getting lost through translation.
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    The stars in our eyes: representations of the Square Kilometre Array telescope in the South African media
    (Stellenbosch : Stellenbosch University, 2015-03) Gastrow, Michael; Claassen, George; University of Stellenbosch. Faculty of Arts and Social Sciences. Department of Journalism.
    AFRIKAANSE OPSOMMING : Die vierkantkilometer-radioteleskoop SKA (―Square Kilometre Array‖) sal na verwagting die grootste teleskoop op aarde en die grootste wetenskapprojek in Afrika wees. Hierdie verhandeling konsentreer op hoe die SKA vanaf September 2011 tot Augustus 2012 in die Suid-Afrikaanse media uitgebeeld is. Dit handel oor die leemtes in die literatuur oor wetenskapkommunikasie, veral wat betref wetenskapkommunikasie in Afrikaverband. Deur uit massa- en wetenskapkommunikasieteorie te put, modelleer die studie kommunikasieprosesse en -uitsette met behulp van ‘n konseptuele raamwerk wat op die gedagte van die openbare sfeer berus. Die navorsing word in die besonder onderstut deur onderhoude met sleutelinformante en die ontleding van nuus- en sosiale media. Die wetenskapkommunikasie oor die SKA gedurende hierdie tydperk was stelselmatig gekenmerk deur ‘n hoë vlak van koördinasie tussen die aansporings, strategieë en strukture van alle hoofrolspelers oor die kommunikasiestelsel heen. Al die hoofrolspelers buite die media het die SKA op so ‘n manier in die openbare sfeer probeer uitbeeld dat dit openbare steun sou werf. Primêre hekwagterfunksies is aan die voorste SKA-organisasie- en openbaresektor-rolspelers toegewys, maar was verder afgewentel binne universiteite. Hekwagterfunksies in die media is hoofsaaklik deur nuuswaarde sowel as institusionele kultuur en organisatoriese kenmerke bepaal. Verhoudings tussen wetenskaplikes en joernaliste was oënskynlik oor die algemeen positief en gegrond op vertroue. Die beduidendste bron van inligting vir joernaliste was die SKA self, gevolg deur rolspelers in die openbare sektor. Tog is ander rolspelers, bepaald plaaslike belanghebbendes, gemarginaliseer. Die Afrikaanstalige media het veral onder plaaslike gemeenskappe ‘n belangrike rol gespeel en het meer dikwels as ander oor die SKA berig. Die sosiale media het die SKA merendeels op ‘n soortgelyke wyse as die nuusmedia hanteer, maar die struktuur van kommunikasie-uitsette is beïnvloed deur die kenmerkende eienskappe van sosiale media self, waaronder die virale verspreiding van boodskappe en hoër vlakke van vryewilsoptrede (―agency‖) deur individuele rolspelers. Tog was daar aanduidings van beduidende media-integrasie, in die sin dat groot Suid-Afrikaanse mediahuise die bron was van die meeste boodskappe in sowel die nuus- as sosiale media.