(Stellenbosch : Stellenbosch University, 2002-12) Mkumatela, Nombulelo Queen; Du Plessis, J. A.; Dlali, Gqirha M.; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of African Languages.
ENGLISH ABSTRACT: This study concentrates on the critical evaluation of persuasive messages. In doing this,
four articles have been analysed according to two premises namely: the content premises
and the process premises.
The content premises concentrate solely on the theme of four articles which is the
persuasive message towards the transformation of South Africa.
In content premises emphasis is put on the cause to effect reasoning.
The process premises focus on the three different types of processes that is: the needs,
attitude and consistency.
In the needs emphasis is put on the need for emotional security and on the need for
reassurance of worth. In attitude emphasis is put on evaluative responses. In consistency
emphasis is put on the course of dissonance and consonance.